Keeping it simple
Coffee is like toothpaste.....
It may seem strange to compare coffee to toothpaste, but with coffee as well as with toothpaste, people get used to a certain flavor and tend to stick to it. There are Elmex people and Parondontax people.....often because it's the brand they grew up with. If one day suddenly a new toothpaste shows up on the toothbrush, it's a surprise. They love it or they hate it.
The 7grams approach is totally transparent: Taste it and decide if you like it. What and who 7grams is can be found IN the coffee cup. Because we believe the coffee doesn't taste better through big marketing campaigns or a logo on a sugarstick, you won't find these costs hidden in our prices.
At 7grams it´s simple: you get what you need to make an exceptional cup of coffee, for an honest price.